In 2022, the vibrant presence of Nordic Home Staging emerged in Stoke Newington London, fuelled by an unwavering passion for metamorphosing spaces into warm, inviting homes. Lisa Vuolerma, the founder with Finnish roots, draws inspiration from the serene simplicity of Nordic nature, seamlessly blending it with modern elegance in her home staging projects.

At the core of Nordic Home Staging's success is not just the artful arrangement of spaces but also the art of branding. Lisa believes that personal branding photography plays a pivotal role in communicating the essence of her brand — a fusion of cozy Nordic charm and contemporary simplicity.

We sat down with Lisa to delve into her personal branding photography experience and discover the insights she gained in the process of building the Nordic Home Staging brand.

how did your passion for crafting Nordic-inspired spaces lead to the establishment of Nordic Home Staging?

My connection to Finland has cultivated within me a profound admiration for the tranquil allure of Nordic scenery.

I established Nordic Home Staging to infuse every transformed space with the warm and welcoming essence of home, all the while preserving a contemporary and minimalist aesthetic.

This venture stemmed from my observations that such a cozy ambiance was notably absent in the UK during my extensive search for rentals and, eventually, a home purchase in early 2023.

Recognizing the considerable room for enhancements in the current market, I believe that incorporating Scandinavian design staging could serve as a distinct competitive advantage for sellers seeking to distinguish themselves.

How has personal branding photography contributed to shaping and communicating the identity of Nordic Home Staging?

Personal branding photography has been crucial in visually expressing the essence of Nordic Home Staging. It goes beyond capturing staged homes; it summarizes the philosophy and personality behind the brand. Each image narrates a story of warmth, simplicity, and a distinctive blend of Nordic inspiration. The session also really helped me clarify my brand image and identity and played a massive role in my whole marketing strategy for the year to come.

In what ways have personal branding images deepened the connection between your brand and your clients?

It has crafted a visual narrative that resonates with clients. The images don't merely showcase staged homes; they convey the emotions, dedication, and great attention to detail that Nordic Home Staging brings to every project. This fosters a sense of trust and connection, vital in our industry."

Were there specific elements or aspects of your brand that you aimed to capture?

The images aimed to mirror the seamless merger of Nordic warmth and contemporary design that defines Nordic Home Staging. From color palette choices to furniture placement, every detail was meticulously curated to convey the unique character of my brand.

How did you collaborate with the photographer to ensure your vision and goals were understood and met?

Communication was key. We had detailed discussions about the brand, its values, and the specific message we wanted to convey. This collaboration ensured that every frame aligned with the vision of Nordic Home Staging.

How do you plan to strategically use your personal branding images across different platforms to enhance your brand's visibility?

These images aren't just for display; they serve as powerful tools for marketing and branding. Whether on my website, social media, or marketing materials, personal branding photographs are strategically integrated to create a cohesive and instantly recognizable brand image. It's about making Nordic Home Staging memorable and distinctive.

Can you describe your overall experience with Alicja Korbinska Personal Branding Photography?

Working with Alicja was an enriching experience. Her keen understanding of personal branding and attention to detail ensured that every shot captured the essence of Nordic Home Staging. Alicja's collaborative approach and ability to translate my vision into visuals truly made the personal branding photography process seamless and enjoyable.

Did the photographer provide any additional services or guidance?

I found the entire journey, from start to completion, to be incredibly beneficial on various fronts. When discussing brand identity and character during our initial conversation, Alicja's thought-provoking questions compelled me to carefully consider my objectives. As a new company, some queries were challenging, prompting me to delve deeper into defining my brand and its message.

Alicja adopts a methodical approach, seamlessly guiding me through each stage of the process, and ensuring clear expectations for the next steps. She meticulously plans the photoshoot.

Note from Alicja:

Collaborating with Lisa and bringing her brand vision to life was an absolute pleasure. We also combined the interior photoshoot with the branding session to maximize the investment. Follow Lisa on Instagram to see what she’s up to and in the meantime take a look at a selection of images from our gallery.